“Busy” = Out of Control

I’m currently reading Tim Ferriss’ new book, Tools of  Titans, which I highly recommend. It’s been an interesting read so far. This excerpt resonated with both Jackie and myself.

“Every time people contact me, they say ‘Look, I know you must be incredibly busy….’ and I always think, ‘No, I’m not.’ Because I’m in control of my time. I’m on top of it. ‘Busy,’ to me, seems to imply ‘out of control.’ Like ‘Oh my God, I’m so busy. I don’t have any time for this shit!’ To me, that sounds like a person who’s got no control over their life.”

TF: Lack of time is lack of priorities. If I’m “busy,” it is because I’ve made choices that put me in that position, so I’ve forbidden myself to reply to “How are you?” with “Busy.” I have no right to complain. Instead, if I’m too busy, it’s a cue to reexamine my systems and rules. 

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Using Social Media to Promote Local Events

We recently had an opportunity to help promote a local event in downtown Wenatchee. A couple months prior to the event, we built a plan that would help us stay on track. Proactive planning is a big part of successful social media management for our company. Below are a few tips to help with your event planning:

Create marketing assets and share them with your community. This includes things like a relevant hashtag, event logos, banners for Facebook events and participant websites and marketing copy to build consistency around the event. Develop a content calendar. This is something that our company uses on a daily basis for our clients and we recommend this approach to everyone we talk with. For this event, we built a 6-week calendar with high-level content topics. For each week, we wrote the actual content the week prior. This approach helps us be proactive in our messaging so we we’re not trying to come up with something to say at the last minute! Determine budget …

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Meet Bowie, Our Shop Dog

Meet Bowie. He joined our team at Endsley & Company in December and has been adjusting well. Skills include shredding paper he finds in the recycle bin, networking with neighborhood dogs, chewing on bones and taking long naps in the sunshine.

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WEBSITE PROJECT: Design Two Four / Two Six

Endsley & Co created a new website for Design Two Four / Two Six. Based out of Renton, Washington, they provide clients with sound, innovative landscape design solutions. Their conscientious approach, respect for their work and the materials with which they work ensures successful, high profile, long lasting results.

Take a look at their site and and let us know what you think: http://www.design2426.com/.

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WEBSITE PROJECT: Cronen Building Co.

We recently had the opportunity to work with Cronen Building Co. on a new website. Cronen Building Co. specializes in residential remodeling, commercial build-outs, custom fencing, and home maintenance plans in the Greater Portland, Oregon area. Kelbe Cronen, owner, was seeking a clean, fresh site that would showcase Cronen’s capabilities and offer a section for retail where they could sell their handmade cutting boards, knives and more.

Take a look at http://www.cronenbuildingco.com/ and let us know what you think!

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Website Project: CCB Landscape Services

We recently had the opportunity to work with CCB Landscape Services on a new website. CCB operates in and around Anaheim California, a highly competitive market in regard to landscape services. Christian Burke, the company’s owner, wanted a clean and easy to read website that could grow with his company and help sell their services to new clients. Using Squarespace 7, we were able to build a site with Christian’s goals in mind. Take a look and let us know what you think: www.ccblandscape.com.

Squarespace is a powerful and straightforward web development tool used for a wide range of projects. If you’re interested in learning more, please don’t hesitate to contact us.

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Website Project: Tumbleweed

Tumbleweed has been a long-time client of ours, so it was a pleasure working on their new website! Jessica, the Tumbleweed owner, wanted something clean, simple and easy to navigate. We think we accomplished that. Take a look at Tumbleweed’s new site and let us know what you think: http://www.tumbleweedbeadco.com/.

We used Sqaurespace 7 to develop this site. Squarespace 7 offers some great templates with completely fresh looks. If you have questions or would like to talk about developing a website like this for your company, please don’t hesitate to contact us.

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Quick Social Media Tips for the Holiday Season

Here are a few quick social media tips for the holiday season. I’m sure there are others, but we wanted to share a few that we came up with!

1) Focus on brand consistency. If you decide to give your company a “holiday look” make sure it is in line with your brand. You don’t want to completely pull away from your brand just because of the season!

2) Stick to your plan. If you don’t have a plan, you might want to start there. The holiday season can be a busy time, so build a plan and stick to it!

3) Share interesting content. We constantly push this our clients and beyond. If you’re always asking someone to buy your product or eat at your restaurant, they are going to stop listening. Come up with relevant, interesting content and add that to the mix!

4) Build local partnerships and work to promote each other. An example: In Wenatchee were we live, some businesses have implemented “Downtown Tuesday” where they offer special …

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Social Media Presentation: Social Media Time Management – Where Does The Time Go?

June 17th, 2014 8:30 AM – 9:30 AM Pybus Public Market

As part of the GWATA Social Media Club, Mike and Jackie will be giving a presentation titled Social Media Time Management – Where Does The Time Go? 

In today’s small business world one must wear several hats to reach their business goals. While most of us are in agreement that social media is a valuable marketing tool, we often push our social media tasks and plan to the back burner. This ultimately leads to a reactive / less effective approach to social media messaging. In this presentation, Jackie and Mike Endsley from Endsley & Company will share their process for proactively developing and scheduling your content. As a result, you’ll save time and increase your social media marketing reach.

Reserve a seat here.

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Great Family Time at Disneyland

Team E&Co recently took a break from the mid-winter freeze to go on a family trip to Disneyland. Soaked in sunscreen, we danced like robots, ran in and out of tiny doors at Mickey’s Toontown, and  took a train ride through a meadow of 20′ tall clover. If you’ve been to Disneyland, you know that this doesn’t even scratch the surface of the Disney experience – it’s immense!

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